{"title":"Apparel","description":"\u003cp data-start=\"204\" data-end=\"427\"\u003eThe \u003cstrong data-start=\"208\" data-end=\"241\"\u003ePhase Zero Apparel Collection\u003c\/strong\u003e is built for those committed to becoming better—physically, mentally, and consistently. Every piece represents discipline, accountability, and the willingness to show up when it’s hard.\u003c\/p\u003e\n\u003cp data-start=\"429\" data-end=\"545\"\u003eFrom training sessions to everyday life, this gear is designed to move with you and remind you what you’re building.\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"587\"\u003eNo shortcuts. No excuses. Just progress.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"615\"\u003e\u003cstrong data-start=\"589\" data-end=\"615\"\u003eWelcome to Phase Zero.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"phase-zero-tactical-athlete-member-shirt","title":"PHASE ZERO – Tactical Athlete Member Shirt","description":"You don’t start ready. You start here.\u003cbr\u003e\n\u003cbr\u003e\nThe Phase Zero Member Shirt isn’t just something you wear—it’s a statement. It represents the moment you decide to stop waiting, stop making excuses, and start building the version of yourself you know you’re capable of becoming.\u003cbr\u003e\n\u003cbr\u003e\nThis is for the ones at the beginning.\u003cbr\u003e\nThe ones showing up when it’s hard.\u003cbr\u003e\nThe ones earning it—rep by rep, mile by mile.\u003cbr\u003e\n\u003cbr\u003e\nBuilt for training, built for everyday wear, and built to remind you:\u003cbr\u003e\nyou’re in the process now.\u003cbr\u003e\n\u003cbr\u003e\nWelcome to Phase Zero.\u003cbr\u003e\n\u003cbr\u003e\nLightweight, breathable cotton-poly blend for training or daily wear\u003cbr\u003e\nAthletic fit that moves with you\u003cbr\u003e\nDurable construction that holds shape through every phase\u003cbr\u003e\nDesigned for those committed to progress—not perfection","brand":"Phase Zero Training","offers":[{"title":"S","offer_id":55401492381864,"sku":"2602470_16473","price":18.5,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":55401492414632,"sku":"2602470_16474","price":18.5,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":55401492447400,"sku":"2602470_16475","price":18.5,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":55401492480168,"sku":"2602470_16476","price":18.5,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":55401492512936,"sku":"2602470_16477","price":21.5,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":55401492545704,"sku":"2602470_16478","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0252\/0488\/files\/unisex-cvc-t-shirt-black-front-69d42db43ccc4.jpg?v=1775513023"},{"product_id":"phase-zero-off-duty-sweatshirt","title":"PHASE ZERO – Off Duty Sweatshirt","description":"The work doesn’t stop—this is just a different phase of it.\u003cbr\u003e\n\u003cbr\u003e\nThe Phase Zero Sweatshirt is built for the hours outside the gym. Early mornings, late nights, recovery days, and everything in between. It’s for those who live the mindset, not just the workouts.\u003cbr\u003e\n\u003cbr\u003e\nClean. Comfortable. Intentional.\u003cbr\u003e\nThis is what discipline looks like when no one’s watching.\u003cbr\u003e\n\u003cbr\u003e\nWhether you’re heading out, cooling down, or resetting for the next session—this stays with you.\u003cbr\u003e\n\u003cbr\u003e\nYou’re not off. You’re just off duty.\u003cbr\u003e\n\u003cbr\u003e\nPremium heavyweight feel with a soft interior for all-day comfort\u003cbr\u003e\nAthletic, structured fit that holds its shape\u003cbr\u003e\nDurable construction built for daily wear\u003cbr\u003e\nClean, minimal design that represents the Phase Zero mindse","brand":"Phase Zero Training","offers":[{"title":"S","offer_id":55401506275496,"sku":"1754859_9659","price":76.5,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":55401506308264,"sku":"1754859_9660","price":76.5,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":55401506341032,"sku":"1754859_9661","price":76.5,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":55401506373800,"sku":"1754859_9662","price":76.5,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":55401506406568,"sku":"1754859_9663","price":79.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0252\/0488\/files\/mens-champion-crewneck-sweatshirt-black-front-69d42f026b6f2.jpg?v=1775513373"},{"product_id":"phase-zero-tactical-athlete-hat","title":"PHASE ZERO – Tactical Athlete Hat","description":"No spotlight. No noise. Just standards.\u003cbr\u003e\n\u003cbr\u003e\nThe Phase Zero Hat is built for everyday wear—on the move, in the gym, or off the clock. It’s a simple piece with a clear message: you live the mindset, no matter where you are.\u003cbr\u003e\n\u003cbr\u003e\nClean design. Comfortable fit. Durable enough for daily use.\u003cbr\u003e\n\u003cbr\u003e\nThis isn’t about standing out.\u003cbr\u003e\nIt’s about knowing who you are.\u003cbr\u003e\n\u003cbr\u003e\nPhase Zero isn’t a phase—it’s how you operate.\u003cbr\u003e\n\u003cbr\u003e\nLightweight, breathable fabric for all-day comfort\u003cbr\u003e\nAdjustable fit for a clean, low-profile look\u003cbr\u003e\nMoisture-wicking sweatband for training or heat\u003cbr\u003e\nDurable construction built for everyday wea","brand":"Phase Zero Training","offers":[{"title":"Default Title","offer_id":55401514238120,"sku":"1944073_19342","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0252\/0488\/files\/under-armour-dad-hat-black-front-69d430b5a938d.jpg?v=1775513796"},{"product_id":"phase-zero-reception-week-te","title":"PHASE ZERO – RECEPTION WEEK TE","description":"This is where it starts.\u003cbr\u003e\n\u003cbr\u003e\nThe Reception Week Tee represents the moment everything changes — the line between who you were and who you’re about to become. No shortcuts. No comfort. Just the first step into something harder… and better.\u003cbr\u003e\n\u003cbr\u003e\nFeaturing a minimalist, military-inspired graphic of recruits stepping through the Phase Zero gate, this shirt is built for those who understand that transformation isn’t loud — it’s earned.\u003cbr\u003e\n\u003cbr\u003e\nDetails\u003cbr\u003e\nPremium soft cotton blend\u003cbr\u003e\nAthletic, comfortable fit\u003cbr\u003e\nDurable print built to last through training and wear\u003cbr\u003e\nColor: Sand \/ Natural","brand":"Phase Zero Training","offers":[{"title":"Natural \/ S","offer_id":55420992290984,"sku":"9311510_19113","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ M","offer_id":55420992323752,"sku":"9311510_19114","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ L","offer_id":55420992356520,"sku":"9311510_19115","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ XL","offer_id":55420992389288,"sku":"9311510_19116","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 2XL","offer_id":55420992422056,"sku":"9311510_19117","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Natural \/ 3XL","offer_id":55420992454824,"sku":"9311510_19118","price":30.5,"currency_code":"USD","in_stock":true},{"title":"White \/ S","offer_id":55420992487592,"sku":"9311510_18793","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ M","offer_id":55420992520360,"sku":"9311510_18794","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ L","offer_id":55420992553128,"sku":"9311510_18798","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ XL","offer_id":55420992585896,"sku":"9311510_18795","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 2XL","offer_id":55420992618664,"sku":"9311510_18796","price":28.0,"currency_code":"USD","in_stock":true},{"title":"White \/ 3XL","offer_id":55420992651432,"sku":"9311510_18797","price":30.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0747\/0252\/0488\/files\/unisex-premium-t-shirt-natural-front-69dba5b9143b1.jpg?v=1776002519"}],"url":"https:\/\/phasezerotraining.us\/collections\/apparel.oembed","provider":"Phase Zero Training","version":"1.0","type":"link"}